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So don’t give only the same boring impersonal facts most people do. Showcase the exciting personality of your business and the people behind it. Anyone reading it gets a comprehensive picture of the charity but delivered in bite-size portions.

Video can be a quality addition to your About Us page. You can have it be “A Message from the CEO” or a quick video tour of your facilities or products. That’s why the most compelling public speakers make their key points using anecdotes. And most of us have been hearing stories and learning from them ever since we were babies. Your visitors will appreciate the behind-the-scenes glimpse of your business on the About Us page. Their About Us page also described their commitment to only promote products that were environmentally safe and made by manufacturers who shared similar values.

 

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Before you contact us for guest blogging, do some research on the site and be prepared to discuss what you can offer for their site and how your content will be useful to our audience. It’s also a good idea to include the best content you’ve written for previous sites so we can see what kind of writing you produce. Here are some things to keep in mind when thinking about guest blogging. When you’re writing your content, keep your audience in mind and try to include some of the information they might want to know about your products or services. Our audience ranges from novices who have just started learning SEO to business websites seeking performance SEO and digital marketing services. You can also add one link to a blog article and other informational content on your page if it fits into the article organically and provides value to the reader.

By getting personal, you’re being transparent and vulnerable, which are appealing qualities that can help win over even the most cynical prospect. That’s how you’ll establish a rapport with your visitors, and it’s the best way to make them receptive to what you’re telling them and what you’re selling them, too. A visitor to your website wants to know a real human is behind this business.

We included a photo of the founder wearing her baker’s hat and apron, making bread in her shop, flour and eggs visible on the table in front of her. Look for opportunities to add color to your About page with photos relevant to your subject matter. Once you’ve gathered all your information, you may find your About Us page is lengthy. If it’s more than a few paragraphs, you’ll want to mold your page to include some visual interest.

Include links to your media mentions, endorsements and other PR on your About Us page. Your About Us page should be more than a corporate resume. Explain why the product or service you offer is important to you. Anytime you can add specific facts and figures to support your claims, you gain credibility in the visitor’s mind.

This experience gave me a good sense of what I am expected to do when I am hired and finally it is an honour to be a part of Mould Innovations. Send your topic ideas before you submit your story. We are humans giving information to fellow humans, so sound like one in your story. Talk in first person and speak to the readers directly.

So simple and yet so many businesses neglect to do so. Every nugget of information you openly share helps inspire a little more trust. If you’re a regular contributor to our site, you may include 2 Do-Follow backlinks in each post. One within the content and one with the author’s bio.

Someone who wants to do a thorough job of getting to know you may be willing to check out your social networking pages on Twitter, Facebook, LinkedIn, Instagram or even YouTube. For my dog food manufacturer client, we included a photo of the founder with his two dogs. It positioned him as a dog lover and also implied that he wasn’t just the company’s owner, he was also a customer.

An editor will evaluate your idea and get back to you if it seems like a good fit. Thank you for your interest in writing for Thoughts Mag.We’re always looking for quality content from good writers. If you’d like to submit something, please contact us at .

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