Consider the stats you can use on your About Us page to make a point about your company mission or to quantify your impact as a business. UnsplashShare details of how your business is pursuing its purpose and the milestones you’ve hit. WP Standard’s About Us page is almost like a look book with a minimal amount of copy or details about its origin. Instead, the story is told through a video, imagery, and sparse copy that summons the idea of resilience, exploration, and embracing the essential.
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Lunya uses a video to showcase its careful approach to detail, construction, and quality. This goes along with the “show don’t tell” strategy that can make an About Us page so powerful. Wild One does a great job of weaving the notion of “simplicity” throughout its copy and brand images. The clean approach to design with muted colors and short text help drive the point home. Much like Wild One, a simple approach to your About page might work best.
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The page continues to explain Mailchimps’ company culture. Here it discusses Mailchimp’s commitment to learning and educating employees about small businesses so that each employee it hires is a perfect addition to the team. The About Us page design of Yeti helps tell the founders’ story.
Miracle presents the content with large clear images, cool and bold colors, dynamic angles and blocks, and simple typography. On his about page, Marc Ensign takes his work seriously without taking himself too seriously. Marketers know there’s value in keeping a casual tone in the content they create, but to attract customers, you need to prove you have discipline and integrity.
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You can expand upon what milestones you’ve crossed as you grow, improving your About Us page over time. Many ecommerce website builders will include an About Us page in your starter template. For example, Shopify’s Parallax theme provides an About Us page template you can copy and paste your story into. Putting a face to your brand helps to humanize it, communicate your company culture, and shine a light on the people who power your business. One element that stands out on Mailchimp’s About Us page is its section on corporate citizenship. Once you’re clear on your product offering, using a combination of different types of visuals can do a lot to drive the point home.
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